Anonymous said: Do you really think that MM! follows the fandom and pays attention to what people say and think? It's just crazy to think that they're watching us.
I think that absolutely, 150% 1DHQ watches the fandom. There is no doubt in my mind that they follow the fandom, that they know what people say, what people are talking about. As incompetent as they are, I do believe a good portion of that incompetence is intentional, and that they aren’t actually that idiotic.
There is no way that the team managing the biggest boyband in the world does not have a presence on social media to gauge the fandom’s reactions to various things, and also to monitor their activity, to see what they’re interested in, what they talk about etc etc etc. it’s an extremely common practice. Hell it even happens in sports.
I was listening to a sports/hockey podcast, and they were literally just a few days ago talking about how the Toronto Maple Leafs know everything the fans talk about. They monitor what people say. Recently there were a small group of people hired by the Leafs who were previously independent bloggers who wrote about the team. Sports teams, celebrities, corproations etc ALL do consumer research. They ALL pay attention to what people are saying about their brand. It’s how they know what to do and how to grow their business. There are people who are specifically hired to watch social media, who spend their days observing and taking notes on what people are saying. There is no way that 1DHQ is exempt from that.
One Direction was built on social media. The majority of their marketing has been via social media. There is no chance that their team suddenly started to ignore that when they got huge. If anything it only magnified it.
I interned at a PR company that specialized in online and social media and I have first hand experience doing this. Anytime the client is doing something remotely important they want in-depth reports sent to them. For example, they’ll send an email saying send me ” 50 positive & negative screen caps of comments from people with tweets that include (****) in it” then would have us go through Facebook comments made on the corporate Facebook account and do the same thing etc. etc. They would send an email at 9 and expect the report 2 hours later so they are CONSTANTLY MONITORING
I have multiple friends who are professional social media strategists for various brands and organizations. They are constantly tracking how their brand/org is being discussed. Constantly. I tweeted about James Bay’s new song being free on iTunes (it’s awesome btw). within 3 minutes “James Bay” favorited my tweet. He has 11.9K followers. 3 minutes. He is doing heavy promotion and certainly wasn’t sitting around checking his mentions. He has a social media team tracking his online presence and he has 88K followers LESS than Ed Sheeran’s cat. For real.